Make your pitch

After seeking inspiration and talking to others about your idea, it’s time to prepare a proper pitch.

The three questions-pitch

  • Answer the following three questions about your (proposed) research.

    • (1) What’s new about it?**
      • E.g., new data? new variables? new method?
    • (2) Is it useful (and to whom?)
    • (3) Is it interesting?
      • Simply telling something everyone knows already isn’t interesting (known facts ≠ interesting)
      • Does it get people to say “oh, wow!", or “really? didn’t know!", or “Aha!"?
      • Would you get your friends excited about it?!

The Elevator pitch

  • Imagine yourself going in the elevator and meeting a fellow student, who asks you to tell him/her what your MSc research is about…

  • Have only 1-2 sentences, adhering to one of the following two structure:

    While …, our research shows that…
    Despite …, we find that…

Tip: Your pitch won’t be perfect at the first time – so practice it over and over again – until you really become enthusiastic about it!