...and finally

  • Take control and ownership (this takes time!)
  • Follow your heart
  • Take your time to think
  • Read (!!!) related and unrelated stuff you find interesting
  • Try to structure your literature and take notes
  • Seize every opportunity to can to talk to your advisor (even before the official start of your thesis), or colleagues at the Department of Marketing at Tilburg University to develop a feeling of how to refine your topic.