Visualize your results

  • Consider plotting some results. E.g., coefficients of your estimated models, including error bars.**


Source: Datta, H., Knox, G., & Bronnenberg, B. J. (2017). Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery. Marketing Science.


Source: Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde (2017) How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?. Journal of Marketing: May 2017, Vol. 81, No. 3, pp. 1-20.