Simulate "what-if" scenarios

  • Having estimated a regression model, you can come up with “what if” scenarios. Consider plotting the outcomes or showing them in tables.

  • As an example, see the outcome of a simulation of what free trial versus regular acquisition does to a customer’s CLV.

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Source: Datta, H., Foubert, B., & Van Heerde, H. J. (2015). The challenge of retaining customers acquired with free trials.* Journal of Marketing Research,* 52(2), 217-234.