Thesis Companion
  • Home
  • Guide
    Coaching and feedback Skills and software Topic and research question Finding literature Managing your raw data Project pipeline Thesis outline Writing bootcamp Prepare your submission Mental health & beyond Example theses
  • Meetings
  • FAQ
  • Contact & About
  • Thesis outline
    • Introduction
    • Literature review
      • Synthesis of the literature
      • Explaining your contribution
      • Visualizing your contribution
    • Conceptual framework
      • Hypotheses versus expectations
      • Example frameworks
    • Data
      • Describe your raw data
      • Prepare your final data set
      • Operationalize your variables
      • Provide descriptive statistics of your final data set
      • Provide relevant plots of your final data set
    • Method
    • Results
      • Model selection
      • Report your results in a table
      • Explain your results
      • Visualize your results
      • Simulate "what-if" scenarios
    • Discussion and conclusion

Simulate "what-if" scenarios

Having estimated a regression model, you can come up with “what if” scenarios. Consider plotting the outcomes or showing them in tables.

  • As an example, see the outcome of a simulation of what free trial versus regular acquisition does to a customer’s CLV.

    Results Whatif

Source: Datta, H., Foubert, B., & Van Heerde, H. J. (2015). The challenge of retaining customers acquired with free trials. Journal of Marketing Research, 52(2), 217-234.

Updated on 18 Jul 2022

Visualize your results Discussion and conclusion

© Hannes Datta 2022.