Please report on the fit of your model
- E.g., R2, Adj. R2, F test (for regressions)
- E.g., Log likelihood test against a null model, hit rate, hit probabilities (for Logit models)
- Validation on a holdout sample
Provide diagnostic plots, where appropriate
Source: Datta, H., Foubert, B., & Van Heerde, H. J. (2015). The challenge of retaining customers acquired with free trials. Journal of Marketing Research, 52(2), 217 234.
If you have estimated “competing” models, show the fit statistics for all models, and then motivate your final model choice.