Method

  • Typically, you will describe your model in a formula, and an accompanying text, e.

Method

Method

Source: Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde (2017) How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing: May 2017, Vol. 81, No. 3, pp. 1-20.

  • Pay attention to use the correct sub indexes (e.g., i for consumers, j for categories, t for time, etc.; not everything will be ijt)