Discussion and conclusion

  • Summary of main findings
    • Summarize in a concise way
    • You can also have a summary table with your results (e.g., hypotheses/expectations confirmed/not confirmed, etc.)
    • Some inspiration -> see table on the right
  • Theoretical and managerial takeaways
    • What can researchers do with your findings? What can managers do and how do you think will it influence their actions?
  • Limitations and future research
    • No research is perfect. Neither is yours. Be open about its shortcomings!