Operationalize your variables

During the transformation of your raw data to the final data set, you will have to operationalize (i.e., measure) the constructs that you are interested in. Please provide a table in which you define your dimensions/constructs, as well as its operationalization.

Below, you can find a few examples of tables that illustrate how variables were operationalized in published work.

Variable Operationalization Example 1 Variable Operationalization Example 1

Source: Datta, H., Knox, G., & Bronnenberg , B. J. (2018). Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery. Marketing Science.