Write actively, and make sure to engage with your readers.
Write in active voice (as if you’re having a conversation with a good academic friend)
- Example 1
- Wrong: “The data has been analyzed and the following results found”
- Correct: “We analyze the data, and find that […]”
- Example 2
- Wrong: “three constructs have been combined”
- Correct: “we combine three constructs”
- Example 1
Use the collective “we” (or “I”)
- Don’t be shy! Either use “I” or the collective “we”
- This will help you to tell a better story, and also avoid writing in passive voice.
Avoid writing in “constructs”, but give meaning to everything you say
- Wrong: “The overall click through rate for users in the “promotion” condition is […]”
- Correct: “Promotion focused users had higher click through rates than […]”
Use the correct tense
- the default tense in academic writing is the present simple (“In this study, we show that […]").
- you can deviate from that rule and use the past tense if some action has been completed in the past (“To collect the data, we used the Spotify Web API […]")
- last, the literature review typically is written in the present perfect tense (“Some studies have found a large impact of X on Y”).
- Use this guide for a complete overview