The content for this website has originally been developed to guide PhD students in Marketing through the process of writing an academic paper.

Specifically, I am grateful for input from:

  • Harald J. van Heerde, and his tutorial on “how to publish” (presentation at ANZMAC Doctoral Colloquium, 2010; and presentation at Tilburg University, 2022)
  • Jacqueline van Beuningen (who came up with a PhD Survival Guide, in 2009)
  • Thesis skills, developed by Jan Meyer (Tecnológico de Monterrey, Mexico) and Anne Klesse (Rotterdam School of Management, both 2010), and Johannes Boegershausen (developed in 2012)

From 2013 onwards, the content has been continuously updated to facilitate the MSc thesis coaching process at the Department of Marketing at Tilburg University. In December 2019, this website was launched, and the content was renewed considerably.


Material is licensed under a CC-BY-NC-SA license. Further information is available at