Hi there, my name is Hannes Datta, and I am / may be your thesis coach at Tilburg University’s MSc Marketing Analytics program. Please call me by my first name.
I have had the privilege of working with many ambitious students in these past years. In my experience, not only the content of your thesis matters, but also the process of managing your thesis. Part of this is to set expectations right at the very beginning.
So please take your time to go through this site, which I hope will help you to write an engaging and impactful thesis.