Hi there, my name is Hannes Datta, and I am / may be your thesis coach at Tilburg University’s MSc Marketing Analytics program. Please call me by my first name.
I have had the privilege of working with many ambitious students. Experience shows that not only the content of your thesis matters, but also the process of managing your thesis. Accordingly, I have prepared this thesis guide, which I hope will help you to write an engaging and impactful thesis.