Hi there, my name is Hannes Datta, and I am / may be your thesis coach at Tilburg University’s MSc Marketing Analytics program. Please call me by my first name.

I have had the privilege of working with many ambitious students. Experience shows that not only the content of your thesis matters. The process of managing your thesis is critical, too! Accordingly, I have prepared this thesis guide, which I hope will help you to write an engaging and impactful thesis.